The magnetic potential \( V \) at a point located at a distance \( r \) from a magnetic pole of strength \( m \) is given by the expression:
\[
V = \frac{\mu_0 m}{4 \pi r},
\]
where \( \mu_0 \) is the permeability of free space.
This formula is analogous to the electric potential due to a point charge, and it describes how the magnetic potential decreases inversely with distance from the pole.