Let the initial tax be \( T \) and the initial consumption be \( C \), so the initial revenue is:
\[
R = T \times C
\]
When the tax decreases by 10%, the new tax is:
\[
T' = 0.9T
\]
When the consumption increases by 10%, the new consumption is:
\[
C' = 1.1C
\]
The new revenue:
\[
R' = T' \times C' = (0.9T) \times (1.1C) = 0.99TC
\]
Percentage change in revenue:
\[
\frac{R' - R}{R} \times 100 = \frac{0.99TC - TC}{TC} \times 100 = -1%
\]
Thus, \( K = -1 \).