Step 1: Let the cost price (CP) be \rupee\( x \).
Given profit is 20%, so selling price (SP) is:
\[
\text{SP} = x + 0.2x = 1.2x
\]
Step 2: Difference between SP and CP is \rupee240.
\[
1.2x - x = 240 \Rightarrow 0.2x = 240 \Rightarrow x = \frac{240}{0.2} = 1200
\]
Step 3: Calculate SP.
\[
\text{SP} = 1.2 \times 1200 = 1440
\]
Thus, the selling price is \rupee1440.