Culture and tradition play a significant role in attracting tourists: 1. Festivals: Events like Diwali, Holi, and Durga Puja attract domestic and international tourists. 2. Heritage Sites: Monuments like the Taj Mahal, Qutub Minar, and Jaipur’s palaces reflect India’s rich cultural history. 3. Traditional Arts: Classical dances (Bharatanatyam, Kathak) and crafts like Madhubani paintings are unique attractions. 4. Cuisines: Regional foods like Rajasthani thali and South Indian dishes offer authentic experiences to travellers.