Question

Shift from ‘try my product’ to ‘prefer my brand’ marketing strategy is done at what stage of product life cycle?

• A. Introduction
• B. Growth
• C. Maturity
• D. Decline

Answer 1

The Correct Option is B

To understand the shift from a 'try my product' to a 'prefer my brand' marketing strategy, we need to analyze the stages of the Product Life Cycle (PLC). The PLC consists of four stages: Introduction, Growth, Maturity, and Decline.

1. Introduction Stage: This is the launch period of the product. The focus is on building awareness and getting consumers to try the product. The marketing strategy typically emphasizes product introduction and trial.
2. Growth Stage: During the growth stage, sales increase rapidly as more consumers become aware of the product. The focus of marketing shifts from merely promoting the product to building brand preference. In this stage, companies start to differentiate their product from competitors and emphasize establishing brand loyalty. Therefore, the strategy transitions from ‘try my product’ to ‘prefer my brand’.
3. Maturity Stage: At this stage, the product is well-known, and competition is at its peak. The market becomes saturated, and the marketing efforts focus on maintaining market share and finding new uses or markets.
4. Decline Stage: In this final stage, sales decline as the product becomes outdated or consumer preferences change. Marketing efforts may be reduced, or efforts may be directed towards product updates or discontinuation.

Based on this analysis, the shift from ‘try my product’ to ‘prefer my brand’ occurs during the Growth stage of the Product Life Cycle. This shift is crucial for establishing brand identity and loyalty as the product gains popularity and faces increased competition.