RuPay is an Indian domestic card scheme launched by the National Payments Corporation of India (NPCI). It was introduced to promote digital payments and reduce dependence on international card schemes like Visa and MasterCard. RuPay cards are used for ATMs, Point-of-Sale transactions, and online purchases across India.
Why not the others?
- (A) and (B): Misleading expansions — RuPay is not limited to rural payments.
- (D): “Russia Pay” is unrelated; RuPay is India’s initiative.
- (E): Rustic Poetry is irrelevant.
Thus, RuPay is directly associated with NPCI.
\[
\boxed{\text{National Payments Corporation of India (NPCI)}}
\]