Comprehension
Read the passages below to answer the questions that follow each passage
In a convention hall filled with auto executives who wish they could wake up to find the 2009 was just a bad dream, David Zuchowski and his colleagues at Hyundai were doing low-key victory laps. But while they plan in 2010 to pick up where they left off, they also tempered expectations that the US sales gains achieved by the Korean automaker can be repeated. "We will not have the same margin of difference that we did last year", David Zuchowski said at the Detroit auto show. "Our sales were up 8 percent in a market that was down 21 percent. There are a lot of things that happened with our competition, with our marketing, that really put us in a different area. We think for sure that we're going to grow our volume this year and we're going to grow our market share," he added. "If nothing else changes, and we held our 4.2 percent market share into 2010, we think that in itself accounts for 45,000 units of additional volume. And we think we're going to grow our share on top of that because we have some really terrific new products.
"John Krafcik, CEO of Hyundai's American, sales operations, said the first goal is to hold onto the market share gains of 2009. Last year, Hyundai's US sales rose 8.3 percent to 435,064 units. Its share of the market jumped to 4.2 percent from 3 percent in 2008. Hyundai expects US sales this year to hit 11.4 million, may be even 11.5 million units. US sales fell 21.2 percent last year to 10.4 million units. As US automakers in early 2009 were concerned about there oun survival "Hyundai Assurance" was introduced as a safety net for consumers afraid of losing their jobs. Just shy of 100 customers returned cars under a programme allowing buyers to walk away from loans without a negative mark on credit reports if they lost their jobs. The programme has been extended through 2010.
"It elevated our brand," Zuchowski said of the Hyundai Assurance programme. "People who never used to consider us now are." Car salesmen watch this "consideration rate," which is as it sounds-whether a consumer will consider a brand when making a purchase decision.
In a convention hall filled with auto executives who wish they could wake up to find the 2009 was just a bad dream, David Zuchowski and his colleagues at Hyundai were doing low-key victory laps. But while they plan in 2010 to pick up where they left off, they also tempered expectations that the US sales gains achieved by the Korean automaker can be repeated. "We will not have the same margin of difference that we did last year", David Zuchowski said at the Detroit auto show. "Our sales were up 8 percent in a market that was down 21 percent. There are a lot of things that happened with our competition, with our marketing, that really put us in a different area. We think for sure that we're going to grow our volume this year and we're going to grow our market share," he added. "If nothing else changes, and we held our 4.2 percent market share into 2010, we think that in itself accounts for 45,000 units of additional volume. And we think we're going to grow our share on top of that because we have some really terrific new products.
"John Krafcik, CEO of Hyundai's American, sales operations, said the first goal is to hold onto the market share gains of 2009. Last year, Hyundai's US sales rose 8.3 percent to 435,064 units. Its share of the market jumped to 4.2 percent from 3 percent in 2008. Hyundai expects US sales this year to hit 11.4 million, may be even 11.5 million units. US sales fell 21.2 percent last year to 10.4 million units. As US automakers in early 2009 were concerned about there oun survival "Hyundai Assurance" was introduced as a safety net for consumers afraid of losing their jobs. Just shy of 100 customers returned cars under a programme allowing buyers to walk away from loans without a negative mark on credit reports if they lost their jobs. The programme has been extended through 2010.
"It elevated our brand," Zuchowski said of the Hyundai Assurance programme. "People who never used to consider us now are." Car salesmen watch this "consideration rate," which is as it sounds-whether a consumer will consider a brand when making a purchase decision.
Question: 1
According to the passage, the success of Hyundai in America is due to
I. consideration rate has increased manifold.
II. the aim of Hyundai is to retain the market share of previous year.
III. continue Hyundai Assurance through 2010.
According to the passage, the success of Hyundai in America is due to
I. consideration rate has increased manifold.
II. the aim of Hyundai is to retain the market share of previous year.
III. continue Hyundai Assurance through 2010.
I. consideration rate has increased manifold.
II. the aim of Hyundai is to retain the market share of previous year.
III. continue Hyundai Assurance through 2010.
Updated On: Oct 10, 2024
- I, II and III
- I and III
- I and II
- IL and I
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The Correct Option is A
Solution and Explanation
Statement I regarding "consideration rate" is mentioned in the last sentence of the passage. Statement II regarding the aim of Hyundiai to retain the market share of the previous year finds mention in the first paragraph. Statement III regarding "Hyundai Assurance" is mentioned in the second passage.
The correct option is(A)
The correct option is(A)
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Question: 2
It can be inferred from the passage that
It can be inferred from the passage that
Updated On: Oct 10, 2024
- Hyundai is unable to sell their cars in American market.
- Hyundai is optimistic of increasing their sales this year in America.
- Car sales are going to plummet in America through 2010.
- Both David Zuchowski and John Krafcik are at loggerheads.
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The Correct Option is B
Solution and Explanation
Hyundai is optimistic of increasing their sale this year in US, "We think for. first paragraph. our market share"- in the first paragraph
The correct option is (B)
The correct option is (B)
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Question: 3
According to the passage, subjects that are discussed include
According to the passage, subjects that are discussed include
Updated On: Oct 10, 2024
- recession in the world economy.
- the views of American car manufacturers.
- the health of American economy.
- Hyundai's extraordinary performance and its further plans in America.
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The Correct Option is D
Solution and Explanation
The whole passage throws light on the success story of Hyundai in the US market, despite others not performing well, so that the growth rate can be maintained.
The correct option is (D)
The correct option is (D)
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Question: 4
Which of the following inferences is false according to the passage ?
Which of the following inferences is false according to the passage ?
Updated On: Oct 10, 2024
- Hyundai is hopping to get more market share or at least maintain the last year's sales.
- America stopped buying cars from South Korea.
- America has still not reached its peak in car sales.
- America has taken a conscious decision to buy more cars.
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The Correct Option is B
Solution and Explanation
There is no mentioned of the fact that America has stopped buying cars from South Korea. In fact, Hyundai being a South Korean company, its slale has only increased in America.
The correct option is (B)
The correct option is (B)
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Top Questions on Reading Comprehension
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