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The most significant happening in the last few decades has been the Indian language newspaper revolution. Hindi, Telugu and Kannada recorded the highest growth. Among the four main geographic zones, the north showed the highest growth at 7.83 per cent. Growth in the south, west and east was 4.95 per cent, 2.81 per cent and 2.63 per cent, respectively. The top two Hindi dailies in India are Dainik Jagran and Dainik Bhaskar with average qualifying sales of 3.92 million and 3.81 million, respectively (July-December 2016). The Eenadu story also exemplifies the success of the Indian language press. Ramoji Rao the founder of Eenadu, had successsfully organised a chit-fund before launching the paper in 1974. By associating with appropriate causes in rural areas, like the anti-arrack movement in the mid-1980s, the Telugu newspaper was able to reach the countryside. This prompted it to launch 'district dailies' in 1989. These were tabloid inserts or features carrying sensational news from particular districts, as well as, classified advertisements from villages and small towns of the area