Comprehension
Read the following passage carefully:
(1) Marketing is all about creativity and expression, so it must be an art, right? Not necessarily. While marketers once relied purely on instinct, they now rely on data-driven insights. On top of that, cutting-edge technologies and analytics have shifted the focus of marketing farther toward the science side of the spectrum. Armed with so much data, marketers can now track the impact of money spent on their bottom line.
(2) In today's world, the best approach to marketing combines both disciplines. And there's a distinct balance to the craft - a strategic mix of interpersonal empathy and tactical analysis. Neither side of the mix can be isolated or ignored, or the results will not be encouraging. Psychologists believe the brain is separated into two distinct functions: the left-brain and the right-brain. The right side of the brain is responsible for creative thinking and artistic intuition.
(3) As an art, marketing is all about understanding the nuances of human behaviour and determining how to make an emotional connection with the customer. More importantly, some level of art is needed to create brand standards for your company, including the logo, messaging, and overall visual identity for a brand.
(4) Right-brained marketers focus on the creative - the copy, graphics and emotions tied to the message. The science side of marketing tells us to let the data guide what strategies will be most effective. Marketers are now reporting the need for digital-first expertise including digital proficiency, data analysis, and data science. With science, marketers adopt an outcome-centric mindset that helps them curate smarter campaigns. Over the past few years, there has been an evolving prioritization on data-savvy talent. In 2020 and beyond, brands will need to focus on recruiting talent that can understand the complexities of AI and machine technologies.
(5) But when we reflect on earlier times, marketing was defined as the predominance of traditional advertising, like television, newspaper, and direct mail. Today, it ropes in digital channels, social media, mobile devices, and integrated, complex campaigns. And just as consumers today are more tech-savvy, employees should be able to match and exceed their expertise. It's important that brands continue to prioritize creative, engaging campaign messages while also focusing on key insights and performance metrics for optimal results.
Answer the following questions, based on the passage above:
(1) Marketing is all about creativity and expression, so it must be an art, right? Not necessarily. While marketers once relied purely on instinct, they now rely on data-driven insights. On top of that, cutting-edge technologies and analytics have shifted the focus of marketing farther toward the science side of the spectrum. Armed with so much data, marketers can now track the impact of money spent on their bottom line.
(2) In today's world, the best approach to marketing combines both disciplines. And there's a distinct balance to the craft - a strategic mix of interpersonal empathy and tactical analysis. Neither side of the mix can be isolated or ignored, or the results will not be encouraging. Psychologists believe the brain is separated into two distinct functions: the left-brain and the right-brain. The right side of the brain is responsible for creative thinking and artistic intuition.
(3) As an art, marketing is all about understanding the nuances of human behaviour and determining how to make an emotional connection with the customer. More importantly, some level of art is needed to create brand standards for your company, including the logo, messaging, and overall visual identity for a brand.
(4) Right-brained marketers focus on the creative - the copy, graphics and emotions tied to the message. The science side of marketing tells us to let the data guide what strategies will be most effective. Marketers are now reporting the need for digital-first expertise including digital proficiency, data analysis, and data science. With science, marketers adopt an outcome-centric mindset that helps them curate smarter campaigns. Over the past few years, there has been an evolving prioritization on data-savvy talent. In 2020 and beyond, brands will need to focus on recruiting talent that can understand the complexities of AI and machine technologies.
(5) But when we reflect on earlier times, marketing was defined as the predominance of traditional advertising, like television, newspaper, and direct mail. Today, it ropes in digital channels, social media, mobile devices, and integrated, complex campaigns. And just as consumers today are more tech-savvy, employees should be able to match and exceed their expertise. It's important that brands continue to prioritize creative, engaging campaign messages while also focusing on key insights and performance metrics for optimal results.
Answer the following questions, based on the passage above:
Question: 1
According to paragraph 1, how does the author describe the evolution of marketing?
According to paragraph 1, how does the author describe the evolution of marketing?
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Modern marketing blends creativity with data analytics. While the right brain fosters artistic expression, the left brain ensures logical and data-driven decision making.
Updated On: Jun 25, 2025
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Solution and Explanation
The author describes the evolution of marketing as a shift from instinct-based practices to data-driven insights. Modern marketing now focuses more on the scientific side, with cutting-edge technologies and analytics helping marketers track the impact of their spending.
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Question: 2
Choose ONE of the following statements that aptly reflects the point of view of the writer:
Choose ONE of the following statements that aptly reflects the point of view of the writer:
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Effective marketing harmonizes creative thinking (art) with analytical decision-making (science) for successful campaigns.
Updated On: Jun 25, 2025
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Solution and Explanation
(b) Art and Science should work in tandem to do effective marketing.
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Question: 3
Provide ONE textual evidence with reference to paragraph 3 to support that marketing is an art.
Provide ONE textual evidence with reference to paragraph 3 to support that marketing is an art.
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Marketing as an art involves emotional appeal, empathy, and creative communication with the audience.
Updated On: Jun 25, 2025
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Solution and Explanation
Marketing is all about understanding the nuances of human behaviour and determining how to make an emotional connection with the customer.
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Question: 4
Based on the passage, assess the way data and digital platforms have transformed the field of marketing and employment.
Based on the passage, assess the way data and digital platforms have transformed the field of marketing and employment.
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Digital marketing today depends heavily on analytics and AI tools for strategy and employment demands.
Updated On: Jun 25, 2025
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Solution and Explanation
Data and digital platforms have shifted marketing from instinct-based practices to data-driven insights. They have introduced digital-first expertise like data analysis, digital proficiency, and AI technologies, transforming employment by prioritizing data-savvy talent capable of handling complex digital campaigns.
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Question: 5
_______ cutting-edge technologies and analytics have shifted the focus of marketing. (Para 1)
By ‘cutting-edge technologies’, the writer refers to _______.
_______ cutting-edge technologies and analytics have shifted the focus of marketing. (Para 1)
By ‘cutting-edge technologies’, the writer refers to _______.
By ‘cutting-edge technologies’, the writer refers to _______.
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Cutting-edge technologies in marketing include AI tools, data analytics software, and digital platforms to measure campaign outcomes.
Updated On: Jun 25, 2025
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Solution and Explanation
Advanced cutting-edge technologies and analytics have shifted the focus of marketing.
By ‘cutting-edge technologies’, the writer refers to modern data-driven tools and digital analytics that enable marketers to track the financial impact of their campaigns.
By ‘cutting-edge technologies’, the writer refers to modern data-driven tools and digital analytics that enable marketers to track the financial impact of their campaigns.
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Question: 6
Complete the analogy with ONE word from paragraph 2:
included : incorporated : _______ : secluded
Complete the analogy with ONE word from paragraph 2:
included : incorporated : _______ : secluded
included : incorporated : _______ : secluded
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When solving analogies, look for synonyms or words with a similar relationship structure in the passage.
Updated On: Jun 25, 2025
- approach
- empathy
- isolated
- intuition
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The Correct Option is C
Solution and Explanation
(C) isolated
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Question: 7
‘Marketing is all about understanding the nuances of human behaviour.’ (Para 3)
The writer uses the word ‘nuances’ to denote:
‘Marketing is all about understanding the nuances of human behaviour.’ (Para 3)
The writer uses the word ‘nuances’ to denote:
The writer uses the word ‘nuances’ to denote:
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The word 'nuances' often refers to subtle differences or complexities, especially in human behaviour or emotions.
Updated On: Jun 25, 2025
- man’s appreciation for art.
- man’s preference for branded clothes.
- the complexities of human character.
- human inclination for analytical approach.
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The Correct Option is C
Solution and Explanation
(C) the complexities of human character.
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Question: 8
Complete the following based on your understanding of the above passage:
According to the writer, modern marketing is built on both _______ and _______.
Complete the following based on your understanding of the above passage:
According to the writer, modern marketing is built on both _______ and _______.
According to the writer, modern marketing is built on both _______ and _______.
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Effective marketing requires a balance between creative thinking (Art) and data-driven analysis (Science).
Updated On: Jun 25, 2025
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Solution and Explanation
According to the writer, modern marketing is built on both Art and Science.
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Question: 9
‘_______ exceed their expertise’. (Para 5)
With reference to paragraph 5, what skills do you think the employees should possess to match the demand of the consumers?
‘_______ exceed their expertise’. (Para 5)
With reference to paragraph 5, what skills do you think the employees should possess to match the demand of the consumers?
With reference to paragraph 5, what skills do you think the employees should possess to match the demand of the consumers?
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Modern marketers must balance creativity with digital proficiency and data-driven decision making to meet evolving consumer expectations.
Updated On: Jun 25, 2025
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Solution and Explanation
The line is: ‘match — and exceed — their expertise’.
To match the demand of consumers, employees should be tech-savvy, creative, capable of handling integrated digital campaigns, and focus on key insights and performance metrics.
To match the demand of consumers, employees should be tech-savvy, creative, capable of handling integrated digital campaigns, and focus on key insights and performance metrics.
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Question: 10
What fascinating fact about the human brain is revealed by the writer in the above passage?
What fascinating fact about the human brain is revealed by the writer in the above passage?
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The left side of the brain handles logic and analysis, while the right side nurtures creativity and intuition — both vital in modern marketing.
Updated On: Jun 25, 2025
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Solution and Explanation
The writer reveals that the brain is divided into two parts — the left brain and the right brain. The right side of the brain is responsible for creative thinking and artistic intuition.
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