Promoting Gender Sensitivity through ‘Beti Bachao–Beti Padhao’ Social Campaign
The division of the society into male, female and transgender is believed to be natural and biological. But, in reality, there are social constructs and roles assigned to individuals which are reinforced by social institutions. Consequently, these biological differences become the basis of social differentiations, discriminations and exclusions. The exclusion of over half of the population becomes a serious handicap to any developing and civilised society. It is a global challenge, which has been acknowledged by the UNDP when it mentioned that, “If development is not engendered it is endangered” (HDR UNDP 1995). Discrimination, in general, and gender discrimination, in particular, is a crime against humanity.
All efforts need to be made to address the denial of opportunities of education, employment, political representation, low wages for similar types of work, disregard to their entitlement to live a dignified life, etc. A society, which fails to acknowledge and take effective measures to remove such discriminations, cannot be treated as a civilised one. The Government of India has duly acknowledged the adverse impacts of these discriminations and launched a nationwide campaign called ‘Beti Bachao – Beti Padhao’.
Gender discrimination leads to the exclusion and marginalization of women and girls in various spheres such as education, employment, and political participation. This results in several negative consequences for society:
Thus, gender discrimination poses a serious handicap to the progress and civilized development of any society.
The statement means that development that does not include gender equality and the empowerment of all genders is incomplete and unsustainable. When women and marginalized genders are excluded from the benefits of development, the progress made is fragile and at risk of failing because:
Therefore, to ensure that development is strong and enduring, it must be “engendered” — that is, it must promote gender equality and empower all individuals regardless of gender.
The main objective of the ‘Beti Bachao Beti Padhao’ campaign is to address the declining child sex ratio and promote the survival, protection, and education of the girl child. The campaign aims to:
Through these efforts, the campaign seeks to improve the status of girls in society and foster gender equality.