Let the amount of milk consumed in both months be \( x \) litres, and the total amount spent on milk in both months is the same.
In September, the total expenditure on milk is:
\[
\text{Expenditure in September} = 28x
\]
In October, the total expenditure on milk is:
\[
\text{Expenditure in October} = 36x
\]
Since the total amount spent in both months is the same, we calculate the average price:
\[
\text{Average Price} = \frac{\text{Expenditure in September} + \text{Expenditure in October}}{2x} = \frac{28x + 36x}{2x} = \frac{64x}{2x} = 32
\]
Thus, the average price of milk paid by the family during these two months is Rs. 32 per litre.
Final Answer:
\[
\boxed{32.0}
\]