Step 1: Use the identity
\[(p+1)(q+1)(r+1)=pqr+pq+pr+qr+p+q+r+1.\]
Hence the target
\[
T=pq+pr+qr+pqr=(p+1)(q+1)(r+1)-(p+q+r)-1=(p+1)(q+1)(r+1)-11,
\]
since \(p+q+r=10\). Therefore maximizing \(T\) is equivalent to maximizing \((p+1)(q+1)(r+1)\).
Step 2: Let \(a=p+1,\ b=q+1,\ c=r+1\). Then \(a,b,c\) are positive integers with fixed sum
\[
a+b+c=(p+q+r)+3=13.
\]
By AM–GM (or by the fact that for fixed sum the product is maximized when numbers are as equal as possible), the product \(abc\) is maximized at the near-equal split \(4,4,5\) (since \(13/3\approx 4.33\)). Thus take \((a,b,c)=(4,4,5)⇒ (p,q,r)=(3,3,4)\) in some order.
Step 3: Compute the maximum value:
\[
T_{\max}=abc-11=4\cdot4\cdot5-11=80-11=69.
\]
Therefore, the maximum lies in the interval \(\boxed{[60,70)}\).