Question

Match the following:
List - I (Books) & \hspace{0.5cm} List - II (Author)
(a) Crystallising Public Opinion & (i) Sandra Oliver
(b) The Power of Corporate Communication & (ii) Edward L. Bernays
(c) Effective Public Relations & (iii) Scott M. Cutlip
(d) Public Relation Strategies & (iv) Paul A. Argentina

• A. a - i, b - iii, c - ii, d - iv
• B. a - iii, b - ii, c - i, d - iv
• C. a - ii, b - iv, c - iii, d - i
• D. a - i, b - iv, c - ii, d - iii

Hint:

Books related to public relations are key in understanding the history and development of communication strategies.

Answer 1

The Correct Option is A

- a) 'Crystallising Public Opinion' was written by Sandra Oliver.
- b) 'The Power of Corporate Communication' was written by Edward L. Bernays.
- c) 'Effective Public Relations' was written by Scott M. Cutlip.
- d) 'Public Relation Strategies' was written by Paul A. Argentina.