Question

Match List-I with List-II

List-I (Ancient Civilizations)	List-II (Form of Advertising)
(A) Emperor Ashoka	(II) Stones or pillars for making public announcements
(B) Harappa and Mohenjodaro	(I) Used signs to sell arts and crafts
(C) Rome	(IV) Acta Diurna - a wall newspaper
(D) Egypt	(III) Sales messages and wall posters on papyrus

Choose the correct answer from the options given below:

• (A) - (I), (B) - (II), (C) - (III), (D) - (IV)
• (A) - (I), (B) - (III), (C) - (II), (D) - (IV)
• (A) - (II), (B) - (I), (C) - (IV), (D) - (III)
• (A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Hint:

Associate key historical artifacts or concepts with their civilizations. Ashoka is synonymous with his pillars, Rome with innovations like Acta Diurna, and Egypt with papyrus. This can make matching much faster.

Answer 1

The Correct Option is C

Step 1: Understanding the Concept:
This question requires matching ancient civilizations with their characteristic forms of public communication, which are precursors to modern advertising and mass media.
Step 2: Detailed Explanation:
Let's match each civilization from List-I with its corresponding form of advertising/communication from List-II.
- (A) Emperor Ashoka: He is famous for the Edicts of Ashoka, which were public announcements and moral codes inscribed on large stone pillars and rocks across his empire. Thus, (A) matches with (II).
- (B) Harappa and Mohenjodaro: The Indus Valley Civilization is known for its intricate seals with symbols, which were likely used in trade to mark goods, functioning as a form of trademark or sign to identify the origin or quality of crafts. Thus, (B) matches with (I).
- (C) Rome: The Roman Republic introduced 'Acta Diurna' (Daily Acts), which were official notices of public events carved on stone or metal and posted in public forums. They are considered an early prototype of the newspaper. Thus, (C) matches with (IV).
- (D) Egypt: Ancient Egyptians used papyrus as a writing surface and are known to have created sales messages and wall posters to advertise goods and services. Thus, (D) matches with (III).
The correct set of matches is: (A)-(II), (B)-(I), (C)-(IV), (D)-(III).
Step 3: Final Answer:
The matching pair (A)-(II), (B)-(I), (C)-(IV), (D)-(III) corresponds to option (3).