Question

Mass media channels are relatively more important than interpersonal channels for

• A. Laggard
• B. Late Adopters
• C. Early adopters
• D. Early Majority

Hint:

Mass media plays a key role for early adopters in adopting innovations.

Answer 1

The Correct Option is C

According to diffusion of innovation theory, early adopters rely more on mass media for awareness and information, while later adopters depend more on interpersonal communication.