Question

ITC’s recent foray into all categories of biscuits is being marketed under the umbrella brand of

• A. Bistiks
• B. Bischips
• C. Sunfeast
• D. None of these

Hint:

When identifying a brand for a product, always check the parent company's main branding strategy.

Answer 1

The Correct Option is C

Step 1: Understanding ITC's brand.
ITC, a major Indian multinational conglomerate, markets its biscuit products under the brand "Sunfeast." This brand includes a variety of biscuits and cookies catering to the mass market.
Step 2: Analyzing the options.
- (a) Bistiks: Incorrect, as this is not the umbrella brand used by ITC for biscuits.
- (b) Bischips: Incorrect, as this brand is not used by ITC for biscuits.
- (c) Sunfeast: Correct, as "Sunfeast" is the brand under which ITC markets its biscuits.
- (d) None of these: Incorrect, since the correct answer is (c).
Step 3: Conclusion.
The correct answer is (c), as ITC markets its biscuits under the "Sunfeast" brand.