The colour strength value (K/S) is calculated using the formula:
\[
K/S = \frac{(1 - R)^2}{2R},
\]
where \( R \) is the reflectance. Substituting \( R = 0.10 \) (reflectance of 10%):
\[
K/S = \frac{(1 - 0.10)^2}{2 \times 0.10} = \frac{(0.90)^2}{0.20} = \frac{0.81}{0.20} = 4.05.
\]
Final Answer:
\[
\boxed{4.05}.
\]