The formula for price elasticity of demand (PED) is:
\[ PED = \frac{%\ \text{Change in Quantity Demanded}}{%\ \text{Change in Price}} \]
Given:
% Change in Quantity Demanded = 60%
% Change in Price = 40%
Since price and quantity demanded have an inverse relationship (assuming a normal good), if one increases, the other decreases. We'll assign a negative sign to reflect this. Let's assume the price change was +40%, then the demand change is -60% (or vice-versa).
\[ PED = \frac{-60%}{40%} = -1.5 \]
The value is -1.5, which indicates that the demand is elastic (|PED|>1).