Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R
Assertion A: Celebrity endorsements add to the brand value and sale of the products.
Reason R: Most celebrity are rich enough to afford the best technology and products in any given category.
In the light of the above statements, choose the most appropriate answer from the options given below:
Assertion A: Celebrity endorsements add to the brand value and sale of the products.
Reason R: Most celebrity are rich enough to afford the best technology and products in any given category.
In the light of the above statements, choose the most appropriate answer from the options given below:
- Both A and R are correct and R is the correct explanation of A.
- Both A and R are correct and R is NOT the correct explanation of A.
- A is correct but R is incorrect
A is incorrect but R is correct.
The Correct Option is B
Solution and Explanation
To evaluate the given assertion (A) and reason (R), let's analyze each statement independently and in relation to one another:
- Assertion A: "Celebrity endorsements add to the brand value and sale of the products."
- Reason R: "Most celebrities are rich enough to afford the best technology and products in any given category."
Step 1: Evaluate Assertion A
Celebrity endorsements are a common marketing strategy. They help companies leverage the popularity and credibility of famous personalities to attract consumers. This often results in increased brand value and sales. Thus, Assertion A is correct.
Step 2: Evaluate Reason R
Most celebrities indeed accumulate wealth and have the financial capacity to purchase advanced technology and premium products. This is an accurate statement about celebrities in general, making Reason R correct.
Step 3: Analyze the Relationship
The assertion discusses the impact of celebrity endorsements on brand value and sales while the reason explains the financial status of celebrities. While both statements are true independently, the financial status of celebrities (Reason R) does not directly explain why their endorsements increase brand value and sales (Assertion A). Endorsements increase brand value because of their influence and visibility, not their purchasing power.
Conclusion:
- Both Assertion A and Reason R are correct.
- Reason R is NOT the correct explanation of Assertion A.
The correct answer is: "Both A and R are correct and R is NOT the correct explanation of A."
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