Step 1: Coloured discharge tubes used in advertisements are filled with noble gases.
Step 2: Each gas gives characteristic color due to electronic transitions.
Step 3: Neon is most commonly used because:
- It emits intense orange-red light,
- It works at low pressure and voltage,
- It is chemically inert and inexpensive.
Step 4: Other gases are used rarely for special shades; the standard is neon.