In shuttle looms, late shedding is indeed preferred for filament weaving because it reduces the rubbing of warp yarns. Late shedding allows the shuttle to pass through the shed before the warp yarns are fully raised, which minimizes friction between the shuttle and the yarns. This is particularly important in filament weaving where the delicate yarns are prone to damage.
The assertion (a) is correct, and the reason (r) provided correctly explains why late shedding is beneficial in this context. Thus, both the assertion and the reason are true, and the reason is the correct explanation for the assertion.
Final Answer: \boxed{(A) Both [a] and [r] are true and [r] is the correct reason for [a]}