Question

CNBC has started up linking from India in a joint venture with:

• A. NDTV
• B. Bennett, Coleman & Co. Ltd.
• C. TV 18
• D. None of these

Hint:

When analyzing media partnerships, check the historical context of joint ventures, as they often influence a company’s reach and distribution.

Answer 1

The Correct Option is C

Step 1: Understanding the question.
The question asks about the joint venture in which CNBC has started its linkage from India. CNBC, a popular business news channel, entered into a joint venture with TV 18 for broadcasting in India.
Step 2: Analyzing the options.
- (a) NDTV: Incorrect, as CNBC did not collaborate with NDTV for this venture.
- (b) Bennett, Coleman & Co. Ltd: Incorrect. This company is associated with other media outlets but not CNBC's joint venture for linking in India.
- (c) TV 18: Correct. CNBC partnered with TV 18 for broadcasting its content in India.
- (d) None of these: Incorrect, as the correct answer is (c).
Step 3: Conclusion.
The correct answer is (c), as CNBC collaborated with TV 18 in a joint venture for broadcasting in India.