Question

Bharti telecom has recently launched a mobile phone SIM card targeted at the youth in association with

• A. Channel V
• B. MTV
• C. Filmfare
• D. None of these

Hint:

When analyzing partnerships, focus on the target audience and the brands that are most aligned with that audience.

Answer 1

The Correct Option is B

Step 1: Understanding the question.
Bharti Telecom (now Airtel) launched a mobile phone SIM card targeted at the youth. This SIM card was marketed in collaboration with MTV, a channel popular among young people for music, entertainment, and youth-centric content.
Step 2: Analyzing the options.
- (a) Channel V: Incorrect. The partnership was with MTV, not Channel V.
- (b) MTV: Correct, as Bharti Telecom partnered with MTV for this youth-targeted SIM card.
- (c) Filmfare: Incorrect. Filmfare is a film magazine and not associated with this campaign.
- (d) None of these: Incorrect, as the correct answer is (b).
Step 3: Conclusion.
The correct answer is (b), as Bharti Telecom partnered with MTV for the youth-targeted SIM card.