Question

Arrange the steps involved in Media Planning and Designing Production Process in correct sequence:
(A) Media Buying
(B) Designing strategies for selection of suitable media, channel
(C) Media Audience
(D) Media designing, development of communication model and material
(E) Writing Media Schedule or Blue Print
Choose the correct answer from the options given below:

• A. (A), (B), (C), (D), (E)
• B. (D), (C), (E), (B), (A)
• C. (B), (E), (A), (D), (C)
• D. (C), (B), (E), (D), (A)

Hint:

Remember the media planning process follows a logical funnel: Who are we talking to? (Audience) -> How will we reach them? (Strategy) -> Exactly when and where? (Schedule) -> What will we say? (Creative) -> Let's book it. (Buying).

Answer 1

The Correct Option is D

Step 1: Understanding the Concept:
The question asks to arrange the steps of a media planning and production process in a logical, chronological order.
Step 2: Detailed Explanation:
Let's break down the process step-by-step:


Identify the Media Audience (C): The very first step in any communication plan is to define who you are trying to reach. Understanding the target audience is fundamental to all subsequent decisions.
Design strategies for selection of suitable media, channel (B): Once you know your audience, you develop a strategy. This involves deciding which types of media (TV, radio, digital) and specific channels (which TV station, which website) will be most effective and efficient for reaching that audience.
Write Media Schedule or Blue Print (E): This step translates the strategy into a concrete plan. The media schedule, or blueprint, specifies exactly when and where the advertisements or content will appear (e.g., which dates, which time slots). It's the detailed plan of execution.
Media designing, development of communication model and material (D): With the plan in place, the creative work begins. This involves designing the actual advertisements, messages, and materials that will be placed in the selected media channels.
Media Buying (A): This is the final step in the planning and implementation phase. It involves negotiating with and purchasing the ad space or airtime from the media owners as specified in the media schedule.
Step 3: Final Answer:
The logical sequence is: Audience (C) -> Strategy (B) -> Schedule (E) -> Creative Development (D) -> Buying (A). This corresponds to option (4).