Question:

Arrange the following in a proper sequence (in respect of distribution channel):
A. Agent
B. Retailer
C. Customer
D. Manufacturer
E. Wholesaler
Choose the correct answer from the options given below:

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The distribution channel generally flows from production to end-user. Start with Manufacturer and end with Customer. Agents and Wholesalers are intermediaries to ease bulk distribution and reach.
Updated On: Apr 24, 2025
  • D, C, B, A, E
  • D, A, E, B, C
  • D, B, E, A, C
  • D, E, A, B, C
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The Correct Option is D

Solution and Explanation

In a typical distribution channel, the flow of goods starts from the Manufacturer, then passes through the Wholesaler, possibly an Agent, then to the Retailer, and finally reaches the Customer. So, the correct sequence is: D (Manufacturer) → E (Wholesaler) → A (Agent) → B (Retailer) → C (Customer).
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