Question

Arrange the following in a proper sequence (in respect of distribution channel):
A. Agent
B. Retailer
C. Customer
D. Manufacturer
E. Wholesaler
Choose the correct answer from the options given below:

• A. D, C, B, A, E
• B. D, A, E, B, C
• C. D, B, E, A, C
• D. D, E, A, B, C

Hint:

The distribution channel generally flows from production to end-user. Start with Manufacturer and end with Customer. Agents and Wholesalers are intermediaries to ease bulk distribution and reach.

Answer 1

The Correct Option is D

In a typical distribution channel, the flow of goods starts from the Manufacturer, then passes through the Wholesaler, possibly an Agent, then to the Retailer, and finally reaches the Customer. So, the correct sequence is: D (Manufacturer) → E (Wholesaler) → A (Agent) → B (Retailer) → C (Customer).