Step 1: Probability of a rainy day.
“Once in every 10 days” ⇒ $P(\text{rain})=\dfrac{1}{10}=0.1$. Step 2: Probability of a rainbow on a given day.
Half of rainy days produce rainbows ⇒
\[
P(\text{rainbow})=\tfrac{1}{2} P(\text{rain})
=\tfrac{1}{2} 0.1 = 0.05 = 5%.
\]
Step 3: Percent of days with no rainbow.
\[
100% - 5% = 95%.
\]
\[
\boxed{95%}
\]