Step 1: Factor from roots.
The polynomial intersects the x-axis at $x=1$ and $x=-1$. Hence, $(x-1)$ and $(x+1)$ are factors. Thus,
\[
y = a(x-1)(x+1)(x-r),
\]
where $r$ is the third root.
Step 2: Expand polynomial.
\[
y = a(x^2-1)(x-r) = a(x^3 - rx^2 - x + r).
\]
Comparing with $y = ax^3 + bx^2 + cx + d$:
\[
a \text{Coefficient of $x^3$)}, b=-ar, c=-a, d=ar.
\]
Step 3: Use y-intercept.
At $x=0$, $y=d=2$. So,
\[
d=ar=2. \hfill (1)
\]
Step 4: Eliminate $a$ using relation.
From coefficients:
\[
b=-ar.
\]
But from (1), $ar=2$. So,
\[
b=-2.
\]
\[
\boxed{-2}
\]