Step 1: Understand the heat transfer equation.
The rate of heat transfer per unit area (\(q\)) in a heat exchanger is given by the equation:
\[
q = U \cdot A \cdot \Delta T_m,
\]
where:
\(U\) is the overall heat transfer coefficient (1350 W/m²°C),
\(A\) is the area of heat transfer (which cancels out in this case, as we are finding per unit area),
\(\Delta T_m\) is the log mean temperature difference (LMTD).
Step 2: Calculate the log mean temperature difference (LMTD).
The LMTD for counter-current flow is given by:
\[
\Delta T_m = \frac{(\Delta T_1 - \Delta T_2)}{\ln\left(\frac{\Delta T_1}{\Delta T_2}\right)},
\]
where:
\(\Delta T_1 = T_{{hot, in}} - T_{{cold, out}} = 95 - 45 = 50 \, ^\circ C\),
\(\Delta T_2 = T_{{hot, out}} - T_{{cold, in}} = 40 - 15 = 25 \, ^\circ C\).
Thus,
\[
\Delta T_m = \frac{(50 - 25)}{\ln\left(\frac{50}{25}\right)} = \frac{25}{\ln(2)} \approx 25 / 0.693 = 36.07 \, ^\circ C.
\]
Step 3: Calculate the heat transfer rate per unit area.
Now we can calculate the rate of heat transfer per unit area:
\[
q = U \cdot \Delta T_m = 1350 \times 36.07 \approx 48695.5 \, {W/m}^2.
\]
Thus, the rate of heat transfer per unit area is \( \boxed{48700} \, {W/m}^2 \).