A company advertises a product with false claims about its benefits. What legal principle is applicable in determining the company's liability for false advertising?
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Focus on the legal principles that assign responsibility to sellers and buyers in commercial transactions.
Caveat vendor, meaning "let the seller beware," is the legal principle that holds the seller responsible for ensuring the goods they sell are not misleading or false. In the case of false advertising, the company, as the seller, is accountable.